Olivetti, Pintori, Nivola: the Poetic of Dreams and Metaphors by Veronica Peana
Founded in 1908 by Camillo Olivetti, the company - a bastion of technological progress and Italian creativity - holds notable records, from the 1954 "Compasso d'oro" award for design, to its continued youth and rediscovery by new generations.
The brand's consecration did not come only a result of the quality and avant-garde nature of its products - just think about Studio 54 and Valentine designed by Sottsass, or Lettera 22, considered a masterpiece of modern art; you have to pay attention to the background, the creative team, the ingenious communication that led to the purchase of the actual product.
The company, it is worth remembering, dominated the graphic and advertising scene of those days, and reinvented the conception of its commercial spaces.
Giovanni Pintori, Machines for bookkeeping, 1962, courtesy of Letter form Archive